Chemung County Transit Rebranding Planned

Posted November 1, 2011

Over the past few months, Chemung County Transit has worked with Riger, a marketing and communications company in Binghamton, to create a new name, logo, and slogan. Coordinated by mobility manager Tina Hager, a rebranding committee directed Riger staff to create a name that will be shorter and easier for riders to remember and a logo that is visually appealing. The new name selected is C TRAN, and the slogan is, “the smart way to go.”

As part of the project, Riger also created a bus design for four new Gillig buses coming in December. The C TRAN name will be implemented through a “soft start” that will phase in C TRAN bus decals on existing buses, newly designed bus schedules, C TRAN monthly passes and tokens, and a new website domain in the next six months. As buses in the fleet are replaced, C TRAN will implement the new paint design of red and white graphics over a base paint of metallic silver. Funding for the rebranding was available due to Federal Transit Administration funds related to mobility management and marketing. For information and bus schedules, visit www.chemungtransit.com.
 

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